Here’s a simple truth: a vast majority of people who are starting an at-home business have never before owned their own business. Here’s another truth: because they have not owned their own business they are generally unfamiliar with things like “branding” and “DBA” paperwork. What do the two have in common? If you want your business to succeed you will need to understand both, just as you will need to select the perfect name for your bounce house business.
Getting a Great Name
You may think that the hard work is over once you’ve selected and ordered the inflatables that you are starting your business with from the bounce house manufacturer. There is much more to a business than simply having a product to sell or rent, and one of the key factors in making sure that your business succeeds is in having the right business name. Your business name is something that needs to show off your brand. This means that the minute someone hears it you want them to instantly think about bounce houses. But how do you select the right name for your business the first time?
- How It Looks – The first thing you should do, even before you’ve purchased your inflatables from the bounce house manufacturer is to think of a name. You want something that connects with owning a bounce house. For example a lot of bounce house rental owners use the word “jumps” in their name. Keep it simple but also snappy and relevant so that it’s easy for locals to remember.
- Trademarking – Once you’ve found the perfect name you need to make sure that it is not already taken by another company. A Google search is a great way to start looking, but if you want to get serious than you’ll need to do a trademark search. This can be done right from the Business.gov website.
- Internet Ready – Finally you’ll need to make sure that whatever name you pick is internet ready. What does this mean? It means that the name is available for an internet address. Having an internet address that suits your business is key to making sure that people remember how to get to the site, so always check Google first before you settle on any one name.
Once you’ve selected your businesses perfect name you can go about filling in the DBA (doing business as) form and selecting the right jump houses from the bounce house manufacturer, making you well on your way to having a business that you can be proud of.