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Marketing Collateral Necessary for Your Inflatable Business

Posted By : Gary Simon Date Created : October 24th, 2011 Date Updated : May 29th, 2018

Challenge Course 2Your inflatable business’ marketing collateral can speak volumes about the professionalism of your company. High quality designed and printed materials can also put you miles ahead of the competition. The term marketing collateral refers to all of the written marketing and sales pieces your customer will come into contact with as you try to win their business. You need to have a game plan in place regarding how you will win a customer’s business and present them with your products and services.

The following are some marketing collateral items that you should consider when putting together you sales pieces:
Brochures – This item can cover all of your products and services in one, including information about the company, photos, testimonials, and general product information.

Catalog of Products and Services Available – Consider what you will give your customers to look at to determine what inflatable products they are interested in. This may be done all online, but a printed catalog is a nice point for selling, and for the customer to have on hand.

Product Fact Sheets – Each fact sheet should focus on one inflatable product or product line. The information should include product name and photos, distinctive features, and comparisons to other similar products. You may want to include cost on these fact sheets, or if your pricing structure varies greatly based on the event specifics this may be information you would prefer the customer speak to you directly for.

Company Sheet – To stand out from other businesses in the inflatable industry give your customers a fact sheet about your company. Include the date the company was founded, location, name and some background information. This sheet should also contain contact information and a brief mission statement for your company.

Press Items – Whenever anything is written about your inflatable company by a third party (only favorable information of course) collect and maintain this, preferably in a binder. You can show customers the breadth of your business with this type of information. You may also want to include advertisements and printed marketing materials in this file.

The design and printing process of marketing collateral can be costly for a small business. While items do need to look professional there are ways to cut costs. The major pieces for your company, including the brochure and catalog, should be professionally printed on a nice paper stock in four color processing. This will be the bulk of the cost for your marketing collateral.

Supporting items, fact sheets and the company sheet, can certainly be printed in house. When printing these items in house ensure you use a thicker paper stock than the standard 20# paper. A glossier paper is also a small price to pay for a more professional appearance. If you do not have a nice color printer black and white can suffice for these items.

Many companies in the inflatable industry do not bother with designing and printing this type of marketing collateral. Doing so will give your business a more professional appearance, putting you above the competition, and ultimately helping you to win sales.

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Transitioning to Full-Time Business

Posted By : Gary Simon Date Created : October 10th, 2011 Date Updated : May 29th, 2018

Challenge Course 3One of the great things about an inflatable business is that it can require as much of a time commitment as you are willing to put into it. Many entrepreneurs, when initially starting out in the inflatable business, choose to begin part-time. Inflatable businesses provide the luxury of allowing you to do this easily, where events and the majority of your work will take place during weekends or holidays. Beginning on a part-time basis, while maintaining your day job, allows you to minimize the risk while also giving you the time to establish your business and develop a clientele.

However, keep in mind that the cash generated from your business will directly coincide with the amount of time you dedicate to it.

While some inflatable entrepreneurs are content to forever keep their business on a part-time basis, others may want to eventually transition over to full-time. At some point as your business and clientele grow you may decide that it is time to refocus all of your efforts into your inflatable business, transitioning over to a full-time job. If you are at the point where events are overlapping and find yourself requiring additional staff or more inflatable equipment this is a good indication that your business is ready to move toward a full-time focus for you. Another clear indication that your business requires more of a full-time focus from you is when you find yourself at a point when you are turning business away because you simply do not have the resources to accommodate it.

Of course, there is more risk when transitioning to full-time, as now the inflatable business will be your sole income. The inflatable industry, while lucrative and often prosperous, can also be a bit cyclical. You will need to plan ahead financially for the slow times and have enough cash reserve to tide you over.

There are many benefits to operating an inflatable business on a full-time basis. By focusing your time solely on your business you will see it grow faster and you will be more open to expansion. From hiring additional staff to accommodate simultaneous events, to purchasing additional equipment to meet your business’ growing needs, you will be less concerned with continuing to expand and stretching yourself too thin when your full attention is on the business.

Focusing on your business full-time will also allow you significantly more time to market your services. From developing and updating a web site and submitting to online search engines, to advertising and flyers, the marketing and administrative tasks that are required to grow a business can be more of a focus for you, thereby reaching more prospects, and ultimately generating more business.

Whether you ultimately decide to take your inflatable business to a full-time focus, or maintain it as a part-time venture is a decision that can only be made by you. The amount of effort and time you put in will ultimately determine the success of your company.

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Creating a Rental Agreement

Posted By : Gary Simon Date Created : October 4th, 2011 Date Updated : May 29th, 2018

Compact Obstacle CourseRental agreements for your inflatable customers are much more than just pieces of paper guaranteeing you will be paid once the service is completed. Rental agreements protect you and your customers from any issues that may arise through your transaction together. It is beneficial for you and your company to lay out all of the expectations for both your customer, as well as yourself. This way no issues will be uncertain. A knowledgeable customer understanding what he can expect from your company and any resulting consequences in case the event falls through can only help, and protect, your business.

Having a clear rental agreement that outlines many of the issues that can arise throughout your inflatable rental process will significantly reduce any legal issues, and provide you with the necessary paperwork if one does arise.

The most basic rental agreement should include the following:

• Name and address of parties doing business
• Date and time of the event
• Delivery and pickup information
• Cost of service, and details outlining what this price includes
• Safety rules that the customer and supplier are to adhere to
• Alternate plan in the event of inclement weather
• Dated signatures of both parties

It is also critical to include in the rental agreement liability information. You may want to create this liability waiver as a separate document. While you can purchase waiver forms at most office supply stores, it is recommended that you design a form that is specific to the inflatable industry. Make sure the customer accepts liability for damage to the equipment and injuries that may occur. This information is critical to protect your business from potential lawsuits. It is important to have this document, regardless of the type or amount of insurance that you carry for your business. Without this, you open your business up to medical costs and attorney fees in the event of an injury.

The most basic liability waiver should include the following:

• Responsibility in the event of personal injury
• Responsibility for damaged equipment
• Dated signatures of both parties

The best rental agreement will also include all of the necessary legalese to protect your company if a problem or disagreement arises. If you are able to, it is best to have a lawyer assist you in developing this agreement. While the initial cost is higher, this way you can be certain that your company is protected and that all of the details of the agreement are straightforward, and presented to the customer.

Make sure your business is well protected with a thorough rental agreement that covers all of the issues that may arise. This agreement needs to be signed, dated and copied by both parties for EVERY event that your equipment is used for.
Good luck and happy renting!

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