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Using Video to Market Your Inflatable Services

Posted By : Gary Simon Date Created : July 30th, 2012 Date Updated : May 30th, 2018

Colorful Module Castle IIMore and more companies are turning to the video streaming capabilities of the web to market their products. The inflatable industry is certainly no exception to this. In fact marketing your products and services through a high-quality video can do wonders for your business.

Inflatable customers love to see the product in action, with kids having fun. This is a priceless marketing tool for your business. The key is to put your best foot forward when creating this type of marketing piece. Hiring a videographer can be quite expensive, potentially running up your marketing budget. Instead a do-it-yourself video is certainly possible. You just need to take the time to create a quality piece.

Including audio that will run in the background is a nice touch, but this is very difficult for the amateur to tackle. You can include audio that is simply playing a song in the background. However, beware of copyright infringement here. You cannot simply choose any song you like to include in your video. Many software programs that allow you to edit your videos have “stock music” included that are free of charge. If you instead opt to include speaking audio in the background be sure to write and practice a script before recording.

All video cameras come with a built-in microphone. However, do not use this for speaking audio. Your video may include laughter and the sound of children playing in your inflatable products. This is certainly acceptable, and even beneficial, to keep in. However, be sure to listen to the audio very carefully to make sure there is nothing offensive in the background that could be damaging to your business.

Each video should close with a call to action. This can within the audio, or simply written on the screen. A video editing software will allow you to create this yourself, selecting fonts, colors and more. You will want to include your company name, a tagline if appropriate, and your contact information, including phone and web address.

Once you have created a finished video you will want to make this accessible online for prospective customers. You should certainly include a link to this on your web site’s home page if at all possible. Another great marketing vehicle for videos is YouTube. Listing your video on YouTube will add one more location where your company information can be accessed. It will also help to drive up your site within the search engines.

Many inflatable companies have already implemented this type of innovative marketing. A quick search of YouTube will bring up plenty of videos showing inflatables in use. It is useful to browse this material, watching some of the videos before you get started on your own. This will give you an idea of what others in the industry are doing, and what is effective and ineffective.

Good luck and remember to have fun with this. After all inflatables are all about fun, and your product videos need to reflect this.

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Standardizing Inflatable Regulations From State to State

Posted By : Gary Simon Date Created : July 16th, 2012 Date Updated : May 30th, 2018

Pink Birthday Cake IILegislature affecting the inflatable industry is not only a good thing, but it is critical. Without regulations pertaining to the safety and inspection of inflatable equipment our industry takes a serious risk. This type of safety-driven legislature keeps the number of accidents on inflatables to a minimum, therefore keeping inflatable insurance costs lower and customer’s perceptions of inflatables in a positive light.

 

Without industry regulations many fly-by-night inflatable rental companies and inflatable manufacturers could pop up. This would not only increase the competition, but it would also put our entire industry at a risk. Those companies that do not follow necessary inflatable safety protocol risk disastrous consequences, which could ultimately tarnish the entire industry’s reputation and drive insurance prices through the roof.

 

At Jungle Jumps we support the regulating of the inflatable industry to address safety concerns with the equipment and its operation. However, presently there is no one uniform national law governing the inflatable industry. Instead each state has the responsibility to develop and implement requirements for inflatables subjective to that state. Presently the states run the gamut from no inflatable regulation, which is risky for our industry, to oppressive and limiting regulations, which is also a threat for the inflatable industry.

 

By making this a local issue, each state is responsible themselves for setting and enforcing the laws pertaining to inflatables and other amusement equipment. Many states simply do not have the resources, staff, money, and otherwise to perform the safety checks and inspections that are necessary to ensure proper inflatable operating procedures are being followed.

 

Then you have states such as New Jersey, which we discussed in the last newsletter. In this case the state’s inflatable regulations are so restrictive for operators and manufacturers that businesses simply cannot afford to operate in the state. If every state implemented a similar legislature manufacturers would not be able to afford the exorbitant costs for each state they sell an inflatable in. This would reduce the inflatable options available to you, ultimately diminishing the industry.

 

Presently executives at Jungle Jumps are working hard with government officials to create nationwide standardized regulations for the inflatable industry. This will allow all inflatable businesses and manufacturers to offer their products and services to the maximum number of prospects, while maintaining an acceptable profit. Standardized laws will also ensure that proper safety procedures are being followed from all inflatable businesses, regardless of the state that they are operating in.

 

As our industry continues to grow by leaps and bounds, it is becoming more and more critical to have a consistency from each state regarding inflatable legislation. We would like to hear from you. What are your thoughts on standardizing inflatable legislature for every state? Post your comments and discussions on our Facebook page http://www.facebook.com/#!/JungleJumps.

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