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Using Video to Market Your Inflatable Services

Posted By : Gary Simon Date Created : July 30th, 2012 Date Updated : May 30th, 2018

Colorful Module Castle IIMore and more companies are turning to the video streaming capabilities of the web to market their products. The inflatable industry is certainly no exception to this. In fact marketing your products and services through a high-quality video can do wonders for your business.

Inflatable customers love to see the product in action, with kids having fun. This is a priceless marketing tool for your business. The key is to put your best foot forward when creating this type of marketing piece. Hiring a videographer can be quite expensive, potentially running up your marketing budget. Instead a do-it-yourself video is certainly possible. You just need to take the time to create a quality piece.

Including audio that will run in the background is a nice touch, but this is very difficult for the amateur to tackle. You can include audio that is simply playing a song in the background. However, beware of copyright infringement here. You cannot simply choose any song you like to include in your video. Many software programs that allow you to edit your videos have “stock music” included that are free of charge. If you instead opt to include speaking audio in the background be sure to write and practice a script before recording.

All video cameras come with a built-in microphone. However, do not use this for speaking audio. Your video may include laughter and the sound of children playing in your inflatable products. This is certainly acceptable, and even beneficial, to keep in. However, be sure to listen to the audio very carefully to make sure there is nothing offensive in the background that could be damaging to your business.

Each video should close with a call to action. This can within the audio, or simply written on the screen. A video editing software will allow you to create this yourself, selecting fonts, colors and more. You will want to include your company name, a tagline if appropriate, and your contact information, including phone and web address.

Once you have created a finished video you will want to make this accessible online for prospective customers. You should certainly include a link to this on your web site’s home page if at all possible. Another great marketing vehicle for videos is YouTube. Listing your video on YouTube will add one more location where your company information can be accessed. It will also help to drive up your site within the search engines.

Many inflatable companies have already implemented this type of innovative marketing. A quick search of YouTube will bring up plenty of videos showing inflatables in use. It is useful to browse this material, watching some of the videos before you get started on your own. This will give you an idea of what others in the industry are doing, and what is effective and ineffective.

Good luck and remember to have fun with this. After all inflatables are all about fun, and your product videos need to reflect this.

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Standardizing Inflatable Regulations From State to State

Posted By : Gary Simon Date Created : July 16th, 2012 Date Updated : May 30th, 2018

Pink Birthday Cake IILegislature affecting the inflatable industry is not only a good thing, but it is critical. Without regulations pertaining to the safety and inspection of inflatable equipment our industry takes a serious risk. This type of safety-driven legislature keeps the number of accidents on inflatables to a minimum, therefore keeping inflatable insurance costs lower and customer’s perceptions of inflatables in a positive light.

 

Without industry regulations many fly-by-night inflatable rental companies and inflatable manufacturers could pop up. This would not only increase the competition, but it would also put our entire industry at a risk. Those companies that do not follow necessary inflatable safety protocol risk disastrous consequences, which could ultimately tarnish the entire industry’s reputation and drive insurance prices through the roof.

 

At Jungle Jumps we support the regulating of the inflatable industry to address safety concerns with the equipment and its operation. However, presently there is no one uniform national law governing the inflatable industry. Instead each state has the responsibility to develop and implement requirements for inflatables subjective to that state. Presently the states run the gamut from no inflatable regulation, which is risky for our industry, to oppressive and limiting regulations, which is also a threat for the inflatable industry.

 

By making this a local issue, each state is responsible themselves for setting and enforcing the laws pertaining to inflatables and other amusement equipment. Many states simply do not have the resources, staff, money, and otherwise to perform the safety checks and inspections that are necessary to ensure proper inflatable operating procedures are being followed.

 

Then you have states such as New Jersey, which we discussed in the last newsletter. In this case the state’s inflatable regulations are so restrictive for operators and manufacturers that businesses simply cannot afford to operate in the state. If every state implemented a similar legislature manufacturers would not be able to afford the exorbitant costs for each state they sell an inflatable in. This would reduce the inflatable options available to you, ultimately diminishing the industry.

 

Presently executives at Jungle Jumps are working hard with government officials to create nationwide standardized regulations for the inflatable industry. This will allow all inflatable businesses and manufacturers to offer their products and services to the maximum number of prospects, while maintaining an acceptable profit. Standardized laws will also ensure that proper safety procedures are being followed from all inflatable businesses, regardless of the state that they are operating in.

 

As our industry continues to grow by leaps and bounds, it is becoming more and more critical to have a consistency from each state regarding inflatable legislation. We would like to hear from you. What are your thoughts on standardizing inflatable legislature for every state? Post your comments and discussions on our Facebook page http://www.facebook.com/#!/JungleJumps.

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New Jersey’s Crackdown on Inflatable Regulations

Posted By : Gary Simon Date Created : June 25th, 2012 Date Updated : May 30th, 2018

Red Birthday CakeNew Jersey was one of the first states to really get tough on inflatable regulations. The state is notoriously tough on all entertainment rides, including inflatables. A spotted accident history inspired lawmakers to begin requiring inspections of, not only the inflatables themselves, but also the design and manufacturing details. In 2002 New Jersey passed new legislature becoming the first state to require ride design code review and approval.

This legislature means that all entertainment rides, including inflatables, being used or installed in the state must be inspected and certified annually. Additionally, all inflatables must meet wind-anchorage and combustibility requirements set by the state.

Inflatable operators in New Jersey are required to pay a $200 annual fee to obtain an inflatable operating permit. They are also required to share their inflatable installation schedule with state officials, who can then show up unannounced to any of these installations to ensure the inflatable

is up to New Jersey codes.

While the fees are costly and the paper work monotonous, New Jersey has been able to significantly reduce the number of accidents thanks to these new regulations. Other states may follow suit over time as inflatable regulations become more and more of a state issue.

The laws and requirements for inflatables operating in New Jersey also extend past the operator to the manufacturer. New Jersey’s laws require that specific inflatable manufacturing standards be adhered to. Each manufacturer must also pay a high annual fee to submit each inflatable design to the state of New Jersey for official sanction and approval. Because of the high price, many manufacturers submit only their most popular inflatable products, limiting the selection available to inflatable rental businesses operating in New Jersey.

Jungle Jumps follows all of the ASTM24 requirements, but has chosen not to apply for New Jersey’s inflatable certifications. The exhorbitant annual fees per inflatable design have made it difficult for manufacturers to do business in the state. If every state followed suit with New Jersey’s inflatable regulations for manufacturers, the price of the product would have to go up for everyone to cover these annual fees.

Stricter inflatable regulations, like New Jersey’s, are a good thing for the industry. As these will ensure that inflatable manufacturers are legitimate, weeding out those manufacturing product in their home garage. Some states are still without any formal regulations pertaining to inflatables.

This actually puts businesses in those states at a disadvantage, as they risk losing the reputation of their state’s inflatable industry and safety reputation to “fly by night” operations who may not focus on following all of the safety precautions necessary when operating an inflatable.

However, the cost of paying exhorbitant annual fees for each individual state is simply not feasible for inflatable manufacturers. At Jungle Jumps, we support these types of mandates, but feel that these laws should be uniform across the board for every state. As an industry, we would like to see every state adopt New Jersey’s regulations. We would like to see inflatable manufacturers submitting designs for approval to a single agency. This agency would certify inflatables that could be sold in every state.

Keep in mind that additional regulations pertaining to inflatables do keep the number of accidents down, which in turn also reduces the price for your business insurance and this is a good thing for any inflatable business.

 

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Emergency Procedures for Inflatables

Posted By : Gary Simon Date Created : June 11th, 2012 Date Updated : May 30th, 2018

Sport Arena inflatableAs the summer months quickly approach, so too does the busy season for inflatable rentals. It is important for the protection of guests, and your business, that you have procedures in place in case of an emergency. When operating your inflatable there are a number of factors that can affect the product and its performance that are out of your control.

You need to have a plan of action in place in the event that there is a loss of power while operating your inflatable. In case of a power loss it is important to remain calm and clear headed. You should remove everyone from the inflatable as quickly, but orderly, as possible. If the power to the inflatable is suddenly lost, most inflatables will deflate slowly to the ground, allowing you time to get everyone out of the structure. If you are not able to get everyone out before the inflatable deflates remember not to panic. While it may be difficult to walk around and exit the structure, most inflatables have an opening on the roof that allows for plenty of ventilation.

If the power to the inflatable suddenly stops, you should immediately check the blower. Make sure that this has not been switched off or pulled out of the power outlet.

Another emergency situation for an outdoor inflatable are sudden strong winds. Winds can be very dangerous to inflatables and the people inside them. The general rule of thumb for inflatables is that they should be deflated in winds exceeding 25 mph. This can be difficult to estimate on a whim. If you see large tree branches swaying in the wind, the telephone wires are creating a whistling noise, or an umbrella can be used only with difficulty you can assume that it is unsafe to operate an inflatable. You should have everyone exit the inflatable and immediately turn the power to the blower off.

Rain can be another emergency situation for operating an inflatable. It is not advisable to use an inflatable in any type of rainy situation. The wet vinyl can be slippery for those inside the inflatable, providing a dangerous situation. If the rain is light you can certainly leave the inflatable up. The air pressure will prevent too much water from entering the base of the unit.

If the rain looks to be heavy or long lasting you should turn the power off and remove the blower from the unit, moving the blower indoors. It is advisable to also untie the sandbags or stakes from one side of the inflatable and fold it in half. This will prevent an abundance of water from getting into the unit. If you have an extra tarp you may also want to cover the deflated inflatable.

Knowing how to deal with emergency situations should they arise will make it easy to keep your events accident-free and your products from enduring any damage. Good luck and happy renting.

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Inflatable Regulations by State

Posted By : Gary Simon Date Created : May 21st, 2012 Date Updated : May 29th, 2018

Rock Climbing InflatableRegulations affecting the inflatable industry are continuously changing from state to state. Many times these changes to state legislature are driven by inflatable accidents resulting from misuse or the result of unsafe equipment being used. The majority of major inflatable accidents are the result of improper anchoring, high winds, and lack of appropriate supervision.

Currently inflatable regulations remain left up to the state legislature where the business is operating in, creating plenty of room for differences from state to state. The dilemma in this structure for the states is the never-ending manpower demands and cost for inspectors to keep up with this growing industry. Many states even today are without legislature or regulations affecting the inflatable industry.

Some of the types of regulations currently undergoing the legislature process in some states would require inflatables to be monitored by an attendant at all time. This type of industry regulation could have a significant effect on an inflatable rental company’s profitability, necessitating this to be passed on to their customers as a price hike, due to a greatly increased employment cost.

To prevent inflatable accidents the Consumer Product Safety Commission has cautioned that inflatable operators should always anchor inflatables as per the manufacturer’s requirements, and larger rides such as slides should have two operators, and weight limits should also be monitored closely. However, currently in many states this is not a requirement. If this is the law in the state that you operate your business, in some cases you may be able to request an exemption for an indoor inflatable center. These laws have been put into effect primarily to regulate outdoor inflatable rentals.

Many states are also passing additional regulation for the inflatable industry pertaining to the flammability and lead content of inflatable products. Jungle Jumps has always, and continues to, build and certify all of our products. Our inflatable vinyl has never been flammable and the lead content is eliminated in our products.

As a result of the growing problem of varying inflatable regulations from state to state and the lack of industry-wide standards, a group of inflatable operators has formed an association, The Responsible Operators of Amusement Rentals. This group promotes inflatable safety, and develops guidelines and training programs for the industry. You can view more information on this organization at http://www.roarusa.net/.

Inflatable businesses practicing unsafe, and even dangerous, operations put everyone in the inflatable industry at risk. Because of this a moderate level of inflatable regulations for every state is beneficial to our industry and ultimately to your business. Following the necessary inspection and safety regulations will lead to fewer accidents occurring.

If as an industry we are able to pass legislature making the laws pertaining to inflatables the same across all states, this will simplify the process of staying up to code regardless of where your business operates.

At Jungle Jumps we would like to hear your opinion on federal requirements affecting the inflatable industry.

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