It’s no secret: if you own a moonbounce rental business you will likely be dealing with a lot of mothers. Moms tend to be the ones who set up their children’s birthday parties, and as most people like to rent a moonbounce for a child’s birthday party, it’s easy to assume that you will be dealing with the female powerhouse in the family. Because of this it’s actually a good thing to learn how to market your business so that mothers see your company in a positive light.
All About Information
Mothers today are generally about two things: looks and information. First and foremost they are very concerned with getting information about a potential moonbounce rental business. They want to know how sturdy your bounce houses are, or they may want to know more about the weight limit of your bounce houses. They may also want to know how safe jumping on a bounce house truly is. The more information a mother has, the better she feels about putting her child in one of your bounce houses. She may also want to know a bit about your prices as well, not for safety’s sake but because she wants to comparison shop, and it is these two things that you need to hit hard in your advertising.
First, make sure you include a great deal of information on your website. Have articles about the safety of having a moonbounce for a party, and have information about your specific bounce houses or slides. The more open and forthcoming you are with your information, the more likely it is that anyone looking at your site will find you a trustworthy person. Next, make sure that you put information about your prices on your site, or on your fliers, as well. But you need to not only provide information about how much it costs to rent things, you also need to provide information about why paying your price is worth it. Statements like “free delivery and removal” are things that will definitely make a mother look twice.
You also need to hit on the look of your inflatables as well. Mothers want to make sure that anything they rent will look high quality, even if they got a great deal. Have as many pictures as you can on your website, and save the best photos for your fliers and business cards. You will soon find that your business is extremely appealing to moms.