You’ve got your product ready to rent out and you’ve already set up your website and even your social media sites. But the phone just isn’t ringing, or it’s not ringing anywhere near as much as you would like it to. This can be a problem and many first-time business owners do not know the solution to fix the issue. The solution is actually very simple: advertising. Advertising is the best way to get your businesses name out in the public and is the best chance you have for starting your moonbounce business off to a strong start. But how do you begin advertising, and how much should you spend?
When it comes to advertising you have two types to think of: local and non-local. If you were to sell a product than non-local advertising actually makes sense. But when you’re renting out a product like a moonbounce, local advertising is the only type of advertising that actually makes sense to invest in. There are a variety of ways you can advertise locally, but let’s focus on in-print and online advertising.
In print advertising means advertising in a local print publication, such as a daily or weekly newspaper that publishes locally. First, sort out all of the different local publications that print on a regular basis in your area. Once you’ve discovered all of them, figure out what the target market is for each one. You are trying to find the publication that has the same target market as you do, and for most moonbounce rental owners that market will be parents of young children. Once you have narrowed your search down to two or three publications, contact them and ask them about their advertising costs. Remember: going with the cheapest advertiser may not be the best option, but spending a lot of money is never fun either, especially when you don’t know what the outcome of the advertising will be. Instead of spending more money than you want, ask the company if you can trade services with them and offer to rent them a moonbounce for free for a promotion for their business. This can get you high dollar advertising for a low cost.
You can do local online advertising, and to do so you should focus mostly on local businesses. Most business now have websites, and many of them actually sell advertising space to recoup some of the cost of the site. Try to hook up with companies who could be connected with your business, such as a cake decorator or an event planner. Ask the other company’s owner about exchanging links and sooner than you know your website, and your businesses name, will be all over the local internet.