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Paying for Advertising vs Free Advertising

Posted By : Gary Simon Date Created : August 21st, 2012 Date Updated : May 30th, 2018

Purple n Pink Mini CastleAnyone who was ever started a business before knows how much stress occurs when you’re getting ready to start your business. There are all sorts of things you need to think about, but eventually you have everything set up and you’re ready to rent out a bounce house or two. Unfortunately, the phone isn’t ringing. This can be a huge problem for first-time business owners as they often do not understand what they need to do in order to get customers renting their inflatables. The solution to this problem is very simple: advertising. Advertising is the best way to get the name of your business well-known, but how do you start advertising and should you pay for advertising or should you go with free advertising?

Paid Advertising

Most people are familiar with the idea of paid advertising. If you watch a commercial on television, you have seen paid advertising at work. Paid advertising can be done through a number of different media sources including television, radio, and in print as well. You can now even purchase ads online. Most first-time business owners who are trying to own a bounce house rental business believe that they need to utilize paid advertising and feel that it is the only guaranteed way to get business. Paid advertising, however, can cost you a huge amount of money, especially if you live in a large city area. If you feel that paid advertising is truly the way you should go, look to advertise in small local papers and radio stations first as not only will you save a bit of money but you will also be able to get your feet wet in the advertising world without spending a fortune.

Free Advertising

There is such a thing as free advertising. Word-of-mouth, something that tends to work very well, is absolutely known as free advertising and is a great way to get people to know that you own a bounce house rental company. But in order to get word-of-mouth advertising you will need for someone to rent a bounce house, so you may want to look to websites like Facebook and Craigslist to help you to get the attention your business needs. It is easy, and free, to advertise on Craigslist, and simply by starting a Facebook page and having all of your friends and family members connects to the page will get the name of your business out there fairly quickly.

It really doesn’t matter whether you go for paid advertising or free advertising – both of them can help to put your business on the map. Do a bit of research and you will be able to figure out which option is best for your business and your budget.

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