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Should You Use Direct Mailing for Your Inflatable Moon Walks Business

Posted By : Gary Simon Date Created : October 22nd, 2012 Date Updated : May 30th, 2018

Black n White Bounce HouseNot very long ago, what are the only ways that business owners could make sure that new customers knew about their business was to get involved with direct mailings. Direct mailings are way to send out a massive amount of information, to a massive amount of people, in a very formal way. Have you ever received those little postcards in your post office box that talk about a new business that is in your area? That is a result of direct mailing. People who start their inflatable moon walks business often wonder if they should look into getting involved with direct mailings or not.

Somebody who works for a large printing company will obviously tell you that direct mailings are the best way to get information out about your business. Again, 20 years ago this would definitely be true. Now, however, we live in the age of technology and people are more likely to get information via their email than they are the post office box. If you want a good example of how well direct mailing works, head to your local post office and check out their recycling bin. Inside of the recycling bin you will likely see hundreds upon hundreds of direct mailing postcards that were likely simply glanced at and then thrown into the recycling bin. Does this seem like a good way to get new business?

So if direct mailing is a great way to get new business for your inflatable moon walks company, then what is? You could actually use the idea of direct mailings, with the digital twist on them, to help you to get more business. The digital twist basically means using email to help spread the word about your business. How can you do this? First, make sure there is a page on your website that allows people to sign up for newsletter, but you have to make sure that the newsletter is worthwhile to sign up for. For instance you may want to give something like a 5% off coupon to those who sign up for the newsletter as no one enjoys signing up for this type of information without getting some sort of reward in exchange. Once you have people signed up for the newsletter, make sure you send one out regularly and that it is full of interesting information. You may also want to give benefits to those people who pass along information about your business and who get you more emails to connect with as well.

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Should You Use Direct Mailing for Your Inflatable Moon Walks Business
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People who start their inflatable moon walks business often wonder if they should look into getting involved with direct mailings or not.
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