With the summer fast approaching and the school year coming to a close, now is the time to really take a look at your inflatables target audience. Chances are you may not be maximizing your business’ potential and reaching every market for your inflatables.
Birthday Parties. This one is obvious, moms are always looking for creative ways to keep a group of kids occupied at a birthday party (and expending energy!). But you should also consider birthday party venues. For example nearby farms or other outdoor arenas offering birthday party services would often be happy to add an inflatable to their party options.
School Events. The end of the school year approaching often means plenty of outdoor school events. Inflatables are a fun, safe way to keep the kids occupied and give them a nice reward for the end of the school year.
Summer Kick-Off / End of School Year Celebrations. Not only are schools celebrating the end of another school year, but the students will be celebrating with their families as well. Many times this involves a party with friends and neighbors. An inflatable is a great addition and is sure to be a crowd pleaser.
Block Parties. Neighborhood parties and barbecues are a common thing this time of year. What better way to entertain the kids and keep them out of trouble than with an inflatable. Close-knit neighborhoods and townhouse or condo associations also make a great customer for inflatables.
Summer Camps. Days jam-packed with activities for the kids can be a challenge for even the well-equipped camp. Inflatables will provide a fun activity for a wide age range of campers.
Fund-Raising Groups. From church youth groups to scout troops, everyone is always having some kind of a fund-raiser. An inflatable is a great way to attract a crowd and bring in some cash flow.
Summer Holiday Parties. Summer offers Memorial Day, the official kick-off of summer and the Fourth of July. Both of these holidays can be major party events. And a party just isn’t complete without an inflatable. Take advantage of the summer holidays to market your services.
Carnival / Outdoor Festivals. While carnivals have their own rides and events, many are open to an additional inflatable. This give them more excitement to offer customers and an additional money-maker without the traveling and packing hassle.
Any organization offering an outdoor event / open house. Keep your eyes and ears open, the target audience for inflatables may not always be as obvious as you thing, but they are everywhere!