Inflatable rentals can certainly be a profitable business. To further maximize your profit potential you also need to be aware of other companion products that are great add-on sales for events. A natural add-on to your inflatable product line is concessions.
Concession products can include popcorn makers, snow-cone makers, cotton candy machines, dunk tanks and more. With such a wide variety of activities to offer your customers there is sure to be an inflatable product and concession accompaniment to make any event special.
When you are booking an inflatable for an event this is a natural time to offer your customers additional products and services that your company has. The event and customer are right in front of you. One-stop shopping will benefit both your business, as well as your customer.
Offering concessions to your customers also means that you will be able to further set yourself apart from the competition. Businesses that only offer inflatable products will be at a tremendous disadvantage to those who can also offer customers great concession add-ons for their events.
Often your inflatable set-up staff can be easily trained to set-up and operate the concessions for an event. This means that no additional support staff will be required when you add concessions to your product line. Generally the concession supplies will take up minimal space and can be stored in the same storage area that you already have for your inflatable products, and delivery can be made through the same means as the inflatable equipment.
When putting together a plan for your business’ concession sales you have a few different options as far as pricing. Some inflatable companies charge a flat fee to the event sponsor for the rental of the concession and supplies. Another option is to supply the concession for a no charge or a nominal fee, and charge event attendees. The latter option will of course have to be approved by the event host. Depending on the size of the event, this option can often generate more income for your business. You may find it is best to offer both options to a customer and let them choose based on their specific event.
Don’t rule out marketing your concessions as stand-alone items as well. Not every event will have the space, clientele, or inclination for an inflatable. With concessions these events can remain potential customers. The additional product line will also expand the breadth of your target audience.
Depending on the product you choose, the investment price for your company into the concession equipment and supplies can be relatively inexpensive. The rental price and sales generated can more than pay for itself after a few events, making this a risk-free add-on for your inflatable business. Overall, incorporating concessions into your inflatable business is a win-win for everyone.